Business-to-Business (to-Consumer) Strategic Planning
Those who know me are aware that I re-entered the workforce late March with SpotOn. The goal is to onboard new clients, arming local businesses with intuitive, integrated engagement software, and payment processing services. B2B sales. New to me. During Covid-19 to boot. For the session I led with the local chamber recently, I had…
Read MoreEngagement Strategies During Economic Disruption
At what seemed like the snap of fingers, everything changed. Local businesses are now planning and testing re-opening strategies, attempting to restart the economy while keeping the virus at bay. Various strategies in place. Abiding by restrictions with new protocols. With hope. No playbook in hand. Consumer engagement, the customer experience, must be a core…
Read MoreBe found, be trusted: web presence & reputation matter
Having an online presence is officially deemed ‘critical.’ It was already important pre-Covid-19. It’s been important for a quite a while. A long time, indeed. Just not necessarily as crucial as it stands today for many local businesses. Nearly ALL consumers go online to find a business. ALL? Alight, close to, for sure. Well over…
Read MoreSWOT This!
Hello local business owners, one & all! The so-called curve flattens, more critical funds become available, more promise ensues. Light. Hope. Yesssssssss What can, should, we be doing now? What will it be like when we welcome home our customers and communities, and then following that? Without a doubt, it’ll be different, dealing with an…
Read MoreHOPE in the darkness
Hello everyone! I hope that you have treated yourself as well as you deserve this week. Only my 2nd blog, and I’m already straying from the content calendar. Mental health is playing a role in this wicked war and taking a toll on our society. I’m concerned about you. My desire to make a…
Read MoreB2C Girl in the B2B World
Hello and thanks so much for visiting my first blog! I hope this find you all well – healthy and happy – in spite of the uncertain times majorly disrupting our families and livelihood. What has been transpiring across the World genuinely breaks my heart, on so many levels. The detriment to the economy, our…
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