Hello and thanks so much for visiting my first blog!
I hope this find you all well – healthy and happy – in spite of the uncertain times majorly disrupting our families and livelihood. What has been transpiring across the World genuinely breaks my heart, on so many levels. The detriment to the economy, our business communities, the people. It really is hard to find words to describe the associated feelings, isn’t it?
Being a believer that “everything happens for a reason,” the pain, suffering and destruction resulting from this pandemic is a really tough one to comprehend. Yet, I still believe!
Now, onto why I’m here. I strive to make a meaningful difference. I have a strong desire to help local businesses get through this, and am equipped with the knowledge, skills and tools to do just that!
I bring 20 years of consumer marketing experience, with a knack for leveraging data, analytics and insights to drive high level strategic decision-making. Very powerful. Especially when streamlined and integrated with intuitive, modern technology. A data-inspired marketing strategist, at heart.
So, if only a month ago someone would have predicted I’d be working in B2B sales, have a website created and be blogging, I likely would have snorted out loud. Yet here I am, here it is, and yes-I snort!
I found SpotOn when looking to re-enter the workforce. An innovative technology company, offering payment processing, POS hardware, digital marketing and consumer engagement software solutions. Truly impressive end-to-end functionality with a strong, unique value proposition.
As impressive is the culture at SpotOn. We are ‘like-minded:’ developing mutually beneficial relationships, doing business the right way, being honest and transparent.
So, I took the leap of faith. This B2C girl dove head first into the B2B world. The goal is to acquire new merchants (retain existing). While the products and services are scalable to fit any size business, the concentration is on small-to-medium sized. “I’ve got this”! It’s been two weeks as of this writing.
SpotOn’s approach to new business acquisition truly is commendable. Don’t try to pressure sell, just have a conversation. Let them know we care, we are all in this together, and that there IS opportunity. Become a trusted advisor, partner. Yes, it’s how I roll!
Backtrack – Day 1. “It’s a numbers game.” Heard it from family, friends, the company and read all about it online. Hmmm. OK, I’m a B2B newby and fully understand I lack specific industry experience. It’s another reason I took the job – to expand my skills. Don’t get me wrong, I don’t discount the fact that there’s a place for ‘traditional sales’ in the mix.
For me personally, though, it didn’t seem like enough to start out tactical nor that ‘cold calling’ would be my best approach. Dial the phones, send out emails. Even though the intentions are good, and I’ll still do it. Not to mention the fact that the timing has become crucial and critical to get the word out. There are so many valuable messages to share and cost-effective solutions to offer. How can I make more of a difference than this?
My brain is in overdrive: Optimum ways to communicate the superior value-proposition, while expressing a genuine desire to help? How best to generate leads and optimize conversions? Alternative or new ways? Merchant’s path to purchase? Consumer preferences and behavior considerations? Do we have disposition data? Firmographics? Any propensity modeling? And on, and on, and on. It’s how I’m wired. “Curious Cat”
There was also a lot of self-reflection: Is it just me; am I missing something; do I need reeled in; am I out of my lane; will I fail?
So, I’ve done more. I’m doing more. I approached this seriously as if I’m running my own business. I dug into tons of research around B2B marketing, deepened my SpotOn product knowledge, and put my ‘consumer’ and ‘business owner’ hats on. I created a Phase One Strategic Plan, ensuring alignment with SpotOn’s vision and mission.
As a direct result, I created this website and blog for a place to communicate and engage with you, local business owners. While this job is my livelihood, my intentions are much more selfless than not. A character trait, it seems. Sure, I hope to generate leads and gain new clients (hint*hint). Ultimately, though, my mentality is to do what’s best for you, your customers, and SpotOn. We all win this way!
As I said earlier, I believe “everything happens for a reason.” For now, I wholeheartedly believe that THIS was meant to me. This job. This company. This suite of products and services. This is an opportunity to truly make a meaningful difference.
Time will tell how it all goes. Who knows when the pandemic will end, what life will be like then, where you, SpotOn or I will be down the road. My strategy and plan may fail. Some of your businesses may fail. I’m so sorry if this becomes the case.
Be proud of what you have accomplished along the journey. Remain optimistic that in times of struggle, we can – DO – overcome. Be humbled to have made countless contributions and developed amazing partnerships, many friendships. Take comfort in knowing that there are people that want to help, with solutions proven to do so.
SpotOn and I truly care about the success of you and your business. We provide unique added-value and take great pride in working arm-in-arm with you – to make a meaningful difference. It would be a privilege to become your strategic partner moving forward.
Please reach out to me! Even if just to become acquainted and share ideas. Tell me if you think I’m making sense or being senseless. We are all in this together, so let’s lean on one another more. Lean on me, and let this B2C girl in the B2B world lean on you.
I just know we will inspire one another along the way!
Lastly (phew), I’d welcome feedback – good and bad – on the blog, the site, the content, me, the company, the products and services. Anything and everything. Engage with me!