Those who know me are aware that I re-entered the workforce late March with SpotOn.  The goal is to onboard new clients, arming local businesses with intuitive, integrated engagement software, and payment processing services.   B2B sales.  New to me.  During Covid-19 to boot. For the session I led with the local chamber recently, I had…

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At what seemed like the snap of fingers, everything changed.  Local businesses are now planning and testing re-opening strategies, attempting to restart the economy while keeping the virus at bay.  Various strategies in place.  Abiding by restrictions with new protocols.  With hope.  No playbook in hand. Consumer engagement, the customer experience, must be a core…

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Having an online presence is officially deemed ‘critical.’  It was already important pre-Covid-19.  It’s been important for a quite a while.   A long time, indeed.  Just not necessarily as crucial as it stands today for many local businesses. Nearly ALL consumers go online to find a business.  ALL?  Alight, close to, for sure.  Well over…

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